The City of Summerside is taking a public flogging after being allegedly duped by a shady entertainment outfit from California. The city transferred two payments of $650k to producers who claimed to be lining up a star-studded Michael Jackson tribute concert. We all know the details at this point; you can read the lawsuit yourself.
I wish Summerside good luck in recovering the lost money, and I don’t want to add to the storm of criticism they’re facing. But in defending their own actions, Summerside officials have drawn parallels to events that have been hosted in Charlottetown. So let me just state a few facts for clarification.
When I was first elected to Charlottetown city council I became vice-chair of a committee responsible for event attraction. In that role I spent a great deal of time dealing with the promoter who brought the Aerosmith concert to Charlottetown. Never, in any discussions with the promoter, was the city asked to put up the kind of cash Summerside did. Our sole contribution was police and fire services in-kind, which we estimated at a maximum value of $25,000. The city provides the same type of services, in the interest of public safety, for many large public events such as the Gold Cup & Saucer Parade, for example. The concert promoter took all the risks; he secured the artists and paid for the entire production, with his own money and with money from wealthy US investors he persuaded to share the risk with him.
Likewise with Tourism Charlottetown’s Cirque du Soleil shows last summer. TCI is an independent, non-profit organization. The city pays TCI about $125k/year for a range of specific services like leisure tourism marketing/advertising, and small operations like the Confederation Players troupe. Our contribution to the Cirque shows was again emergency services in-kind, and a small sponsorship fee of $10k. For TCI, the Cirque shows were not a financial success, but they were certainly great entertainment for thousands of people.
The amounts we contributed to these events was tiny compared to Summerside’s investment in their no-show event. Mega-concerts are great fun and welcome entertainment but the City of Charlottetown is not in the business of producing and promoting entertainment events and has never assumed the massive financial risks that come with them.



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